The successful mail-order pharmacy with an additional franchise system was founded in the year 2000 and generates a turnover of approximately 250 million €.

The project:

• Generation of promising approaches for customer retention at DocMorris besides the current prescription bonus under consideration of the complex and constantly changing surrounding conditions, especially the current legal situation; Preparation, execution, active participation and post-processing of a creative workshop for the generation of successful approaches for customer retention (usage of selected creativity methods)
• Prioritization and evaluation of identified approaches regarding feasibility and retention impact; Deduction of recommended actions 

Objectives and results:

• Extensive documentation of the identified approaches and results of the workshop; Concrete recommendation for further steps for the implementation of the identified approaches incl. action planning
• Development of a multiplicity of innovative and promising approaches for customer retention; Substantiated basis for decision-making regarding implementation of approaches and recommended action for the next steps

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